Who we are

Our work

Our work slide - boys face to face

Bullying is the repetitive, intentional hurting of one person or group by another person or group, where the relationship involves an imbalance of power. It can happen face-to-face or through cyberspace , and comes in many different forms.

We exist to equip young people, parents and professionals with the knowledge and skills to tackle bullying and its related safeguarding issues across the UK.

The impact of bullying

Bullying doesn't just affect the target, but also the children who are involved in bullying behaviour and everyone who is exposed to the environment in which it occurs. When left unaccounted for, bullying can result in young people:

  • having low self-esteem;
  • developing depression or anxiety;
  • having lower academic achievements;
  • being unable to form trusting, healthy relationships;
  • having poor social skills;
  • turning to self-harm or in severe cases, considering suicide.

It is for these reasons that we at Kidscape have been working tirelessly since 1985 to promote the anti-bullying message and shine a spotlight on child protection issues. More information about the effects of bullying can be found here.

Research and statistics

Between 2012-13, 45,000 children spoke to ChildLine with concerns about bullying.

Source: Can I tell you something? Childline review of 2012-13, NSPCC.

Approximately 1 in 8 (13 per cent) of young people feel that people post negative, mean, critical or upsetting things all or most of the time on their social networks and messaging apps.

Source: Friendships in a Digital Age, UK Safer Internet Centre, 2015.

In Get Connected's Connected Generation Report 2015, 45 per cent of young people surveyed said that they have faced bullying at some point and only 5 per cent feel adequately supported by their school, college or teacher.

Source: Connected Generation Report 2015, Get Connected, 2015.


Who we work with

Kidscape works directly with young people aged 9-16, parents, carers and those in professional contact with children.

Our main body of work falls into five main categories: 

  • Workshops for children and their parents, teaching proven techniques to build self-confidence, stay safe and respond to bullying in practical ways.
  • Information and advice on dealing with bullying and related problems, freely available to schools, professionals, families and children.
  • Training in best practice approaches to tackling bullying for teachers, youth workers and child protection professionals in the UK and internationally.
  • Working with Government and other organisations to ensure that concerns for safeguarding children are high on the national agenda.
  • Media engagement to raise awareness and dispel myths about bullying and child protection among the general public.

Our current projects

For information about our current work and projects, please visit the What we do section.

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