Kidscape releases hard-hitting cyber bullying video #DontSayDontSend

#DontSayDontSend still

This week Kidscape launched #DontSayDontSend, a hard-hitting cyber bullying video that compels young people to consider their own online behaviour and realise how their words and actions can have devastating consequences.

The video aims to spread awareness of the high prevalence of cyber bullying and ultimately reduce its occurrence through asking young people to consider the following before hitting send; if you wouldn't say it to someone's face, don't say it in cyber space.

Claude Knights, CEO of Kidscape, says: "Unfortunately cyber bullying is a very real issue for many young people across the UK and beyond, and one that can often seem to be an unavoidable part of life. This is of course not true. Through the #DontSayDontSend video we are reaching out to the young people who may find themselves in a cyber bullying situation. We are asking individuals to take account of their own behaviour and realise that behind every single screen there is a human being."

To support young people in doing this, Kidscape has produced a #DontSayDontSend resource with information on how they can stay safe on social media and respond to cyber bullying if they experience it.

Ultimately Kidscape's mission is to make young people realise that the cyber world is the real world with very real consequences. It is asking the public to stand behind this mission by watching and sharing the video with their social networks, and joining in the #DontSayDontSend hashtag conversation online.

With Anti-Bullying Week fast approaching (17th-21st November), the video will be delivered at a poignant time, and will reinforce the anti-bullying messages being shared with young people across the nation during this key period.

Kidscape would like to give special thanks to Jo Wallace and Kate Pirouet who led the direction and production of the #DontSayDontSend video.


For further information about the #DontSayDontSend video, or to arrange a press interview, please contact Kidscape at or on 020 7730 3300.

Notes to editors

  • Anti-Bullying Week (ABW) is an annual UK event held in the third week in November that aims to raise awareness of bullying and to offer ways in which schools, organisations and individuals can work together to prevent it. It is organised by the Anti-Bullying Alliance (ABA) in England, a coalition of member organisations working together to stop bullying and create safe environments in which children and young people can live, grow, play and learn.
  • #DontSayDontSend production team: Jo Wallace (Writer/Director), Kate Pirouet (Producer), Sam Goldie (DOP), David Owens (Editor), Dave/Angell Sound (Sound) and Simona/Rushes (Grade).

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