Impact of our work

We reduce the impact of bullying and harm on young lives through programmes and services that:

  • Build communities of support
  • Reduce isolation and loneliness
  • Promote positive relationships
  • Support resilience and wellbeing
  • Help children recognise and respond to bullying behaviour.

Covid-19 has had a significant impact on all areas of life. As a charity our priority is keeping children safe from bullying and harm, both now and in the future. We worked quickly to adapt our services to meet the needs of children and families.

This has included:

  • Providing virtual delivery of workshops for children and families
  • Providing virtual delivery of key training for the children’s workforce (including safeguarding, online safety and peer mentoring)
  • Extending our reach to children and families through partnership work with other charities, support from our Patrons and Ambassadors and additional content and
  • support through social media platforms (e.g Elmer the Patchwork Elephant family support campaign)
  • Working in partnership with other charities and partners to keep children safe online (e.g. Qustodio and Report Harmful Content) 

In the last year we worked directly with:

  • 4,149 children and young people
  • 548 parents and carers
  • 2000+ professionals

Building communities of support

Children and families need to be able to access timely advice and support. Our Community Leader training empowers adults working with children and young people to identify bullying behaviour and children at risk; create environments where all children feel safe and included, support children to build positive relationships with one another and signpost children and families to further support. We also deliver a range of teacher and parent training to ensure adults are equipped to keep children safe.

"I felt that I had been listened to, which was incredibly important and a huge relief. I also knew that I was right to raise an issue with the school and as such, felt more confident in my dealings with them." - Parent Advice Line caller
"My child saw that there were others like him who were funny and articulate." 

Reducing isolation and loneliness

For over 15 years we have delivered ZAP resilience workshops to support children and families impacted by bullying.  Our workshops bring together children and families impacted by bullying and teach a range of practical tools (the ‘ZAP tools’) for handling a bullying situation. ZAP workshops are delivered to children and families both in the community and through schools.  ZAP workshops significantly reduce feelings of loneliness and isolation, with 91% of children and 95% of parents saying they now feel less alone, as children and families come together to share their experiences. We also operate a Parent Advice Line where we support 300 families a year to positively resolve a bullying situation and improve their communication with the school in order to keep their child safe.

Promoting positive relationships

Children need support to develop positive relationships both face to face and online; to learn how to resolve conflict, to negotiate peer pressure and to take positive action in a bullying situation.   Kidscape programmes and campaigns have a central focus on promoting positive relationships. Our ZAP in schools programme was delivered to over 3000 children last year, teaching them skills to recognise bullying behaviour (both in themselves and others) and take positive action to stop it. Last year we launched the RISE transition programme that supports children with the social skills they need to manage key transitions. Last year we delivered the programme to over 350 children in Year 6 and 7 and will be adapting the programme to support children with the return to school post CV-19. We also deliver peer mentoring training to encourage and help children to support one another with the challenges that they face.

Supporting resilience and wellbeing

Central to our approach is building the confidence and resilience of children and young people. We all experience challenges and conflict in our lives, but there are practical steps we can take to keep ourselves and others safe. We engage a range of strategies to build the resilience and wellbeing of young people, and empower young people to take positive action to keep themselves and others safe.

"Jamie is much more confident and assertive. I no longer worry about sending him to school. He got an award for 100% attendance and another for resilience for what he has been through. I feel the school has finally realised what has been going on. I can’t praise you enough." 

Recognising and responding to bullying behaviours

It’s vital that children are supported to name bullying behaviour and take positive action in a bullying situation. Through our school based programmes we support all children to understand the difference between bullying and teasing (or banter), the impact of bullying, and what it means to be a bystander and an upstander. We teach children practical tools (the ‘ZAP tools’) for responding effectively to someone exhibiting bullying behaviour, and help them become more conscious of how their behaviour both face to face and online may impact others. After attending our ZAP bullying awareness lessons, 93% of children said they knew more about bullying and 89% said they felt more able to help someone in a bullying situation. 

"Since I attended this workshop everything has got better for me. I have shared the techniques with my bullied friends and it has worked for them as well." 
"We are so very, very grateful for this workshop. It has made a real difference to our daughter. We believe she is more resilient and although the troublesome kids have not changed or gone away, she knows how to deal with them."

Help us continue our life changing work with children and families.


Our work changes lives

A gift of just £3 per month can help us reach children and young people who need our support. Our work changes lives, with children and families feeling less alone, more hopeful and stronger than ever.

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