Advice and support for parents and carers


We offer friendly, impartial, non-judgemental information, advice and support to parents, carers, family members or professionals who are concerned about a child  - either because they are being bullied, or because they may be involved in bullying others. Bullying can happen anywhere - inside and outside of school, in the community, in the home, and online. 

Kidscape are members of the Helpline Partnership.

"I felt that I had been listened to which was incredibly important and a huge relief."  Parent Advice Line caller

How and when can I contact you?

The Parent Advice Line is open part-time during the week. If we are not available at the time you call, please leave a message and we will soon be in touch. 

Call: 020 7823 5430

WhatsApp: 07496 682785



Email us


"I wish that I had called the Parent Advice Line sooner. I instantly felt at ease."  Parent Advice Line caller 

What can I expect when I contact you?

We will be led by you. This means that you are in charge of what you want to share. We will listen and explore the situation with you and offer advice and support. If you have used our telephone based service (when this is available) you will be charged at normal rates.

We will give you:

  • A  friendly, empathetic response

  • Professional guidance on school responsibilities

  • Advice on communicating effectively with your child’s school

  • Tips on how best to support your child

  • Information about other relevant Kidscape services

  • Details of other organisations that can help

We cannot:

  • Take on your individual case or act as your advocate

  • Contact a school or other involved agencies (unless there are serious safeguarding concerns)

  • Comment on the actions of individual school staff or professionals involved in your situation

  • Offer a counselling service (we can signpost to relevant organisations)

  • Give specific legal advice (we can tell you the legislation relating to bullying)

  • Offer advice to anyone residing outside of England and Wales

  • Accept liability for third party information such as websites that we may refer you to

  • Offer advice in regards to bullying of adults (we can signpost you to a more relevant organisation)

How can I prepare?

It may be useful to have a pen and paper to hand, to jot down any notes you wish to take. It is best to be in a quiet place so you can speak to the adviser without worrying about background noise.

Is my contact with the Parent Advice Line confidential?

We want to reassure you that your call or email to us will be treated in confidence.

We may ask for some personal information, such as your child’s age and your location but you are under no obligation to provide this. We only ask for this information to enable us to direct you to appropriate services and to help us better understand those who use our service.

Discussions between you and the Parent Support Adviser will be confidential, unless we deem a child, young person or vulnerable adult may be experiencing, or is at risk of experiencing harm. We will also need to pass on any concerns we have of an individual intent on harming others.

A record of your contact with the Parent Support Adviser will be stored on a secure database to allow us to refer to your circumstances should you continue your contact with us. You can request that we delete your personal data by emailing Kidscape will never sell your personal information to third parties. For more information please read our privacy policy.

Can a child call you for help?

Our helpline is there to support parents, carers and family members who are concerned about a child. If your child wishes to speak to someone about their situation then please encourage them to contact Childline:


Our ZAP workshops are also free of charge to every child and parent/ carer going through a bullying situation. 

Can I give you my opinion of how I found the service?

We always welcome your feedback as this helps us evaluate our service. You can share your thoughts here.


ZAP community workshops

ZAP workshops provide young people aged 9-16 with a range of tools to increase assertiveness, build confidence and help manage bullying situations. ZAP has been running for many years and is proven to significantly reduce experiences of bullying.


Find out more

RISE transition support 

Delivered in a classroom setting, these two hour workshops help build self esteem and prepare young people for the transition of moving up to secondary school.

Find out more

Digital Safety for parents and carers

Digital Safety for parents and carers 

The training is designed to equip adults with the knowledge to understand the potential risks associated with keeping children and young people safe online, while also covering the many positives of the digital world.

Find out more


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