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Kidscape Conference, Bully-proofing children

ZAP Building confidence & developing the whole child

Date: Wednesday 25 June 2003
Time: 9.30am - 3.30 pm
Location: The Law Society, 113 Chancery Lane, London WC2A

Kidscape is launching the results of groundbreaking research at a conference this Wednesday the 25th. The research was conducted during a three-year pilot study of bullied children aged 8-15 who took part in a one-day intensive assertiveness course—ZAP! The results were amazing and revealed conclusively that the type of intervention offered by assertiveness training can dramatically reduce bullying, self-harm and youth suicide rates. Among the 750 participants in the study:

79% were no longer bullied after ZAP, of those still bullied, 80% were bullied less and 90% felt more able to deal with it
Only 2% truanted after attending ZAP, compared with 50% before ZAP
Self-harm was reduced from 13% of participants to 1% after attending ZAP

To share the findings and teachings of ZAP, Kidscape has produced a video ‘Bully-Free: Be Safe, Be Smart’—the first ever programme designed to teach young people how to be assertive to reduce bullying and boost their confidence.

Michele Elliott, Director of Kidscape will chair the day and talk about how Kidscape helps children stay safe from bullying and harm.

Notes to editors:

The survey was carried out with 750 ZAP participants and their parents during the pilot scheme, June 1999-August 2002
‘Bully-Free’ is a 22-minute educational video that includes role plays of realistic bullying incidents, verbal assertiveness exercises, commentaries from actual ZAP participants and training notes to help use the video
Kidscape is the only national charity dedicated to preventing bullying and child sexual abuse
Kidscape has a range of literature on child safety and behaviour management, a training programme, assertiveness courses for bullied children and research
For more information on the conference or to get a copy of Bully-Free and the three-year ZAP Report, please ring Megan Bruns or Michele Elliott on 020 7730 3300

...helping to prevent bullying and child abuse 1985 - 2008

About Kidscape

Kidscape Conference, Bully-proofing children

ZAP Building confidence & developing the whole child